Omnichannel marketing is far from being a new concept, but it has seen significant changes across different sectors in recent years. It essentially refers to the […]
Gamification is the technique of integrating game characteristics and mechanics into a digital environment, making use of technology to improve the user experience, foster loyalty and […]
Motivait, European customer engagement and loyalty specialists, are delighted that Tendam Group, have been shortlisted for the ‘Best Long-Term Loyalty Programme’ award at The International Loyalty […]
Although at first glance they may appear to be very different departments, the reality is that marketing and HR share many similarities. Broadly speaking, both seek […]
In 2020, we said that we believed 2021 would be a year for reassessing and improving approaches. The very human challenges and experiences of 2020, we […]