Playing to Win: Game-like Experiences & Loyalty
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26/05/2021
Published by Lara Jones on 26/05/2021
Categories
  • Customer
  • Engagement
  • Gamification

Playing to Win: Game-like Experiences & Loyalty

  Brands are constantly fighting for consumer attention, relevance and profitability against a backdrop of intense disruption and competition. It would be superficial to claim consumer’s […]
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16/11/2020
Published by Cristina Hernández-Palacián on 16/11/2020
Categories
  • Customer
  • Engagement

The Customer Journey: Engage, Retain, Transform

Today’s consumer no longer wants to be guided by merely transactional impulses. They want to find more, they look for new or enhanced experiences, they want […]
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05/11/2020
Published by Lara Jones on 05/11/2020
Categories
  • Customer

Loyalty to Last all Seasons

How to improve the online retail experience for long lasting customer engagement The world of retail may have never felt quite so volatile. Are we opening […]
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25/06/2020
Published by Lara Jones on 25/06/2020
Categories
  • Customer
  • Engagement

Recovering from Uncertainty & Reconnecting with Customers

Human Crises Require Empathetic Responses   Brands know that sustaining and reinforcing relationships with employees and customers becomes more important than ever during downturns, crises, or […]
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16/03/2020
Published by Lara Jones on 16/03/2020
Categories
  • Customer
  • Engagement

Retail 4.0: Apocalypse or Revival?

The Retail Apocalypse refers to a stream of brick-and-mortar retail store closures originally across North America. According to Coresight Research, US retailers reported over 9,000 store […]
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04/12/2019
Published by Lara Jones on 04/12/2019
Categories
  • Customer
  • Engagement

Choose Us: Great Customer Experience

Brands today are constantly fighting for consumer attention and profitability in an era of constant change, connectivity and competitive challenge. And of course, customers today have […]
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19/03/2018
Published by Lara Jones on 19/03/2018
Categories
  • Customer

Loyalty: The Next Generation

Everyone seems to have a loyalty scheme these days, from local sandwich shops to global retailers. Just look in your wallet or your purse and count […]
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